Dating in the 1970s
Both boys and girls were now more often found mixing promiscuously in unsupervised work and play environments as adolescent girls went out to work in factories, shops, and offices.
The long hours at school and the shift of authority from home and work to youth-based institutions, along with the coeducational nature of the great majority of these institutions, made peer standards in dating dominant.
At schools, a complex social system that included extracurricular activities, sports competitions, fraternities and sororities, literary activities, beauty contests, and other means to define identity and popularity regulated dating behavior.
But the system was not closed since the young drew on nonschool institutions for inspiration in setting new nonfamily-based fads and fashions.
These relied on both the heterogeneity of populations at school and the enormous expansion of popular culture, especially via movies, popular music, and sports, that provided sources and models for approved behavior, appearance, style, language, dress, and beliefs around which standards of popularity and datability revolved.
In expanding the vocabulary of acceptable and proper behavior, popular culture idols helped the young redefine eligibility and expand the limits on sexual propriety in their dating behavior toward more liberated forms.